{"title":"Immortal NYC","description":"\u003cp\u003ePremium hair styling, grooming, and aftershave products from Immortal NYC. Trusted by barbers worldwide for professional-grade hold, texture, and finish.\u003c\/p\u003e","products":[{"product_id":"immortal-nyc-reserve-cologne","title":"Immortal NYC Reserve Cologne","description":"\u003cul\u003e\n\u003cli data-end=\"107\" data-start=\"68\"\u003e\n\u003cp data-end=\"107\" data-start=\"70\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"32\" data-start=\"0\"\u003ePremium Fragrance Collection\u003c\/strong\u003e: Immortal NYC Reserve Colognes are expertly crafted to deliver bold, signature scents with lasting depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"263\" data-start=\"109\"\u003e\n\u003cp data-end=\"263\" data-start=\"111\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"27\" data-start=\"0\"\u003eSophisticated \u0026amp; Refined\u003c\/strong\u003e: Top notes vary by scent, from elegant jasmine in #01 (“Clear and sophisticated Reserve blends floral jasmine extracts … majestic in its top notes”)\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eto fresh lemon and creamy lavender in #02 (“refreshing energy of lemon combines with the addictiveness of ultra‑creamy lavender and the sensuality of woody vanilla”)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"343\" data-start=\"265\"\u003e\n\u003cp data-end=\"343\" data-start=\"267\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"31\" data-start=\"0\"\u003eComplex Middle \u0026amp; Base Notes\u003c\/strong\u003e: Many blends feature enticing transitions—amber meeting light cedarwood, woody-vanilla undertones, or rich sandalwood—designed to develop beautifully throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"494\" data-start=\"345\"\u003e\n\u003cp data-end=\"494\" data-start=\"347\"\u003e\u003cstrong data-end=\"364\" data-start=\"347\"\u003eGenerous Size\u003c\/strong\u003e: Available in a full 17 oz (500 ml) bottle—ideal for home or barbershop use, delivering value and professional-grade performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"01 — Woody (Jasmine \u0026 Cedar)","offer_id":51676540338497,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"02 — Floral \u0026 Musky (Lavender, Vanilla)","offer_id":51676540371265,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"03 — Sandalwood Oriental","offer_id":51676540404033,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"04 — Floral Citrus (Bergamot \u0026 Lemon)","offer_id":51676540436801,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"05 — Fruity \u0026 Sweet (Vanilla)","offer_id":51676540469569,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"06 — Musky","offer_id":51676540502337,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"07 — Inspired Floral (Floral \u0026 Leather)","offer_id":51676540535105,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/61zzrzFJ8wL._SL1500_1bc18d62-09cd-43a0-8d80-feadd4c5c983.jpg?v=1757037143"},{"product_id":"immortal-nyc-stay-blessed-aftershave","title":"Immortal NYC Stay Blessed Aftershave","description":"\u003cp\u003eEvery cut is a blessing — finish it right. Immortal NYC Stay Blessed Aftershave is the go-to closing product for barbers who take pride in every service. Applied after a clean shave or line-up, it tightens the skin, soothes any irritation, and leaves behind a smooth, fresh finish that clients can feel.\u003c\/p\u003e\n\u003cp\u003eThe Stay Blessed scent is bold and memorable — a signature fragrance that has become a staple in barbershops everywhere. Part of the Immortal NYC lineup, this aftershave is built for professionals who want their clients walking out the door feeling like they just got the best service in the city.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoothes and refreshes skin after shaving or lining\u003c\/li\u003e\n\u003cli\u003eTightens pores and reduces irritation\u003c\/li\u003e\n\u003cli\u003eSignature Stay Blessed fragrance — bold and lasting\u003c\/li\u003e\n\u003cli\u003eLightweight formula — absorbs quickly\u003c\/li\u003e\n\u003cli\u003eA barbershop staple from Immortal NYC\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"No.1","offer_id":51676541124929,"sku":"GP-IMMORTAL-STAYBLSD-01","price":12.0,"currency_code":"USD","in_stock":true},{"title":"No.2","offer_id":51676541157697,"sku":"GP-IMMORTAL-STAYBLSD-02","price":12.0,"currency_code":"USD","in_stock":true},{"title":"No.3","offer_id":51715611820353,"sku":"GP-IMMORTAL-STAYBLSD-03","price":12.0,"currency_code":"USD","in_stock":true},{"title":"No.4","offer_id":51715611853121,"sku":"GP-IMMORTAL-STAYBLSD-04","price":12.0,"currency_code":"USD","in_stock":true},{"title":"No.5","offer_id":51715611885889,"sku":"GP-IMMORTAL-STAYBLSD-05","price":12.0,"currency_code":"USD","in_stock":true},{"title":"No.6","offer_id":51715611918657,"sku":"GP-IMMORTAL-STAYBLSD-06","price":12.0,"currency_code":"USD","in_stock":true},{"title":"No.7","offer_id":51715611951425,"sku":"GP-IMMORTAL-STAYBLSD-07","price":12.0,"currency_code":"USD","in_stock":true},{"title":"No.8","offer_id":51715611984193,"sku":"GP-IMMORTAL-STAYBLSD-08","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/1r.webp?v=1778449918"},{"product_id":"immortal-nyc-reserve-city-aftershave","title":"Immortal NYC Reserve City Aftershave","description":"\u003cp\u003eSharp. Clean. City-ready. Immortal NYC Reserve City Aftershave is the scent of a fresh cut and a full day ahead. Formulated to close the pores, tighten the skin, and leave behind a crisp, long-lasting fragrance that speaks to the energy of the streets.\u003c\/p\u003e\n\n\u003cp\u003ePart of the premium Immortal NYC Reserve collection, City Aftershave is designed for barbers who treat every shave as the final touch of a complete service. The formula works fast — instantly refreshing, cooling on contact, and conditioning enough to keep skin smooth long after the client leaves the chair.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eRefreshes and tightens skin after shaving\u003c\/li\u003e\n\u003cli\u003eCooling on contact, non-drying formula\u003c\/li\u003e\n\u003cli\u003eSignature Reserve City fragrance — crisp and long-lasting\u003c\/li\u003e\n\u003cli\u003eHelps close pores and reduce post-shave irritation\u003c\/li\u003e\n\u003cli\u003eProfessional-grade aftershave for barber use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Miami (Blue)","offer_id":51676541256001,"sku":"GP-IMNY-RESCITY-MIAMI","price":10.0,"currency_code":"USD","in_stock":true},{"title":"New York (Red)","offer_id":51676541288769,"sku":"GP-IMNY-RESCITY-NY","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Houston (White)","offer_id":51676541321537,"sku":"GP-IMNY-RESCITY-HOUS","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/WhatsAppImage2025-11-21at04.04.19_61079c29.jpg?v=1777335170"},{"product_id":"immortal-nyc-reserve-aftershave-balsam","title":"Immortal NYC Reserve Aftershave Balsam","description":"\u003cp\u003eThe finishing touch that separates a good shave from a great one. Immortal NYC Reserve Aftershave Balsam soothes, hydrates, and protects freshly shaved skin with a rich, balm-like formula that goes on smooth and absorbs fast. No burn, no sting — just calm, conditioned skin that feels as clean as it looks.\u003c\/p\u003e\n\n\u003cp\u003ePart of the Immortal NYC Reserve line, this balsam is built for professionals who won't cut corners on the close of a service. Clients feel the difference immediately. The scent is refined and subtle — a signature Reserve fragrance that leaves a lasting impression without overwhelming.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSoothes and hydrates skin after shaving\u003c\/li\u003e\n\u003cli\u003eRich balsam formula — absorbs without greasiness\u003c\/li\u003e\n\u003cli\u003eCalms razor burn and irritation\u003c\/li\u003e\n\u003cli\u003eSignature Immortal NYC Reserve fragrance\u003c\/li\u003e\n\u003cli\u003eProfessional grade — built for barber use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"No.1 — Inspired by Baccarat Rouge 540","offer_id":51676541354305,"sku":"GP-IMNY-RESBALSAM-1","price":12.0,"currency_code":"USD","in_stock":true},{"title":"No.2 — Inspired by 1 Million","offer_id":51676541387073,"sku":"GP-IMNY-RESBALSAM-2","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/IMG-20240803-WA0155.jpg?v=1777335168"},{"product_id":"immortal-beton-hair-spray-16-9oz-flexible-hold","title":"Immortal Beton Hair Spray 16.9oz - Flexible Hold","description":"\u003cp\u003eHold your style all day without the stiffness. Immortal NYC's Beton Flexible Hold Hair Spray gives you the control you need while keeping hair touchable and natural-looking. Whether you're finishing a fade, locking down a quiff, or keeping a comb-over in place, this spray sets the style without freezing it in place.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for the modern barber and the client who moves — Beton Flexible Hold delivers long-lasting hold that adjusts as you go, not one that cracks when you turn your head. Lightweight formula won't weigh hair down or leave buildup behind.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFlexible, medium hold — style stays without going stiff\u003c\/li\u003e\n\u003cli\u003eLong-lasting formula that moves with your hair\u003c\/li\u003e\n\u003cli\u003eNo flaking, no residue\u003c\/li\u003e\n\u003cli\u003eLightweight — won't weigh hair down\u003c\/li\u003e\n\u003cli\u003e16.9 oz professional size\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":51718688211265,"sku":"IMMORTAL-BETON-SPRAY-FLEX","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/IMG-20240213-WA0044.jpg?v=1778545217"},{"product_id":"immortal-beton-hair-spray-16-9oz-mega-strong","title":"Immortal Beton Hair Spray 16.9oz - Mega Strong","description":"\u003cp\u003eWhen your style needs to stay put no matter what, reach for Immortal NYC's Beton Mega Strong Hair Spray. This is the heavy-hitter — maximum hold that locks styles in place from the first spray and keeps them there all day. Perfect for sharp pompadours, slick-backs, and any look where movement isn't an option.\u003c\/p\u003e\n\n\u003cp\u003eA professional-grade spray built for barbers who demand performance. The Mega Strong formula sets fast, dries clean, and holds through heat, humidity, and long shifts. No compromise, no touch-ups.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMaximum hold — locks styles in place all day\u003c\/li\u003e\n\u003cli\u003eSets fast and dries clean\u003c\/li\u003e\n\u003cli\u003eHumidity and heat resistant\u003c\/li\u003e\n\u003cli\u003eNo flaking or white residue\u003c\/li\u003e\n\u003cli\u003e16.9 oz professional size\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":51718689063233,"sku":"IMMORTAL-BETON-SPRAY-MEGA","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/IMG-20240213-WA0013.jpg?v=1778545238"},{"product_id":"immortal-chaos-sea-salt-pomade-3-4oz","title":"Immortal Chaos Sea Salt Pomade 3.4oz","description":"\u003cp\u003eTexture, definition, and that effortless beachy finish — all in one jar. Immortal NYC's Chaos Sea Salt Pomade is built for the barber who creates lived-in looks with real character. Sea salt minerals give hair natural-looking texture and separation, while the pomade base keeps everything in place without hardening or looking overdone.\u003c\/p\u003e\n\n\u003cp\u003eChaos is the perfect name for it. This pomade thrives on messy, undone styles — tousled crops, textured fringes, casual waves. Apply to damp or dry hair for full control over how much definition you build. Matte finish keeps it looking natural, not processed.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSea salt formula for natural texture and separation\u003c\/li\u003e\n\u003cli\u003eMatte finish — no shine, no grease\u003c\/li\u003e\n\u003cli\u003eMedium hold with flexible restyle throughout the day\u003c\/li\u003e\n\u003cli\u003eWorks on damp or dry hair\u003c\/li\u003e\n\u003cli\u003ePerfect for textured, tousled, and casual styles\u003c\/li\u003e\n\u003cli\u003e3.4 oz — great for travel or the barber station\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":51718691258689,"sku":"IMMORTAL-CHAOS-POMADE","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/Myproject-1_44.png?v=1778545260"},{"product_id":"immortal-nyc-chaos-sea-salt","title":"Immortal NYC Chaos Sea Salt","description":"\u003cp\u003eTexture, volume, and that effortless tousled look — all from one product. The Immortal NYC Chaos Sea Salt line brings the beach-inspired finish barbers have been reaching for, in both powder and spray form. Whether you're adding grit and definition with the powder or building body and texture with the spray, the Chaos formula delivers controlled chaos that holds all day without the crunch.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003ePowder (20g): shake onto dry or damp hair, work in with fingers for instant volume and matte texture\u003c\/li\u003e\n\u003cli\u003eSpray (8.45oz): spray onto roots and lengths for beach-wave body and natural-looking texture\u003c\/li\u003e\n\u003cli\u003eSalt-infused formula adds grip and definition without weighing hair down\u003c\/li\u003e\n\u003cli\u003eFlexible hold — restyle throughout the day\u003c\/li\u003e\n\u003cli\u003eMatte finish, no residue\u003c\/li\u003e\n\u003cli\u003eMade by Immortal NYC\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Powder 20g","offer_id":51718894059841,"sku":"GP-IMMORTAL-CHAOS-PWD","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Spray 8.45oz","offer_id":51718894092609,"sku":"GP-IMMORTAL-CHAOS-SPRY","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/Myproject-1_46.png?v=1778550024"},{"product_id":"immortal-nyc-deluxe-super-spray","title":"Immortal NYC Deluxe Super Spray","description":"\u003cp\u003eWhen you need the hold to last from the first cut to the last client, reach for the Immortal NYC Deluxe Super Spray. This 16.9oz mega strong aerosol locks in every style with serious staying power — no movement, no frizz, no fallout. Built for barbers who don't let a hairstyle give up before the day does. The red can is iconic for a reason.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMega Strong hold — sets and seals any style\u003c\/li\u003e\n\u003cli\u003e16.9oz \/ 500ml aerosol can\u003c\/li\u003e\n\u003cli\u003eEliminates frizz and flyaways instantly\u003c\/li\u003e\n\u003cli\u003eFast-drying formula — no crunchiness, no residue\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types\u003c\/li\u003e\n\u003cli\u003eMade by Immortal NYC\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":51718900252993,"sku":"GP-IMMORTAL-DLXSPRAY-MEGA","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/IMG-20240213-WA0057.jpg?v=1778550077"},{"product_id":"immortal-nyc-hair-powder","title":"Immortal NYC Hair Powder","description":"\u003cp\u003eVolume, texture, and grip — straight from the shake. Immortal NYC Hair Powder is the secret weapon for barbers who want effortless body and matte definition without weighing hair down. Two iconic formulas: the \"5 in 1 Shake and Rake\" for that tousled, natural-textured look, and \"One Million Dollars\" with its premium gold-edition scent and polished matte finish. Shake it on, rake it through, and let the results speak.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e1.06oz \/ 30g per container — portable, shop-ready\u003c\/li\u003e\n\u003cli\u003e5 in 1 Shake and Rake: volume, texture, grip, matte finish, and hold in one\u003c\/li\u003e\n\u003cli\u003eOne Million Dollars: same performance with a premium fragrance-inspired formula\u003c\/li\u003e\n\u003cli\u003eNo residue, no buildup — lightweight and natural-looking\u003c\/li\u003e\n\u003cli\u003eWorks on dry or slightly damp hair\u003c\/li\u003e\n\u003cli\u003eMade by Immortal NYC\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"5 in 1 Shake and Rake","offer_id":51718900285761,"sku":"GP-IMMORTAL-HPWD-5IN1","price":15.0,"currency_code":"USD","in_stock":true},{"title":"One Million Dollars","offer_id":51718900318529,"sku":"GP-IMMORTAL-HPWD-1MIL","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/Myproject-1_7.png?v=1778550086"},{"product_id":"immortal-nyc-hair-wax-captain-black","title":"Immortal NYC Hair Wax","description":"\u003cp\u003eStrong hold with a clean, natural finish — the Captain Black is Immortal NYC's wax built for barbers who want style that stays put without the shine overload. This 5.07oz jar delivers workable hold with easy application and reshapeability throughout the day. Smells sharp, performs sharper. A shop staple for a reason.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e5.07oz \/ 150ml jar\u003c\/li\u003e\n\u003cli\u003eStrong, workable hold — stays in place without going stiff\u003c\/li\u003e\n\u003cli\u003eNatural-looking, low-shine finish\u003c\/li\u003e\n\u003cli\u003eEasy to apply and restyle throughout the day\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eCaptain Black scent — clean and refined\u003c\/li\u003e\n\u003cli\u003eMade by Immortal NYC\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Captain Black","offer_id":51718900351297,"sku":"GP-IMMORTAL-WAX-CAPTBLK","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Matte Look","offer_id":51718901301569,"sku":"GP-IMMORTAL-WAX-MATTE","price":15.0,"currency_code":"USD","in_stock":true},{"title":"One in a Million","offer_id":51718901334337,"sku":"GP-IMMORTAL-WAX-1MIL","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Strawberry","offer_id":51718901367105,"sku":"GP-IMMORTAL-WAX-STRAW","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/IMG-20240803-WA0126.jpg?v=1778550095"},{"product_id":"immortal-nyc-pomade-cream","title":"Immortal NYC Pomade Cream","description":"\u003cp\u003eThe cream pomade that barbers keep coming back to. Immortal NYC Pomade Cream gives you that perfect balance of hold and workability — smooth application, clean finish, no crunch. Three distinct formulas for three different needs: Fiber for texture and grip, Iconic Men for a refined classic look, and Platinum Edition for a premium, high-performance finish. 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