{"title":"Immortal NYC Reserve Cologne","description":"\u003cp\u003eExplore \u003cstrong\u003eImmortal NYC Reserve\u003c\/strong\u003e premium barber colognes, crafted for the modern barbershop experience. These refined fragrances are designed to complement every service with long-lasting, sophisticated scents your clients will love. Shop Immortal NYC Reserve at GP Barber Supply.\u003c\/p\u003e","products":[{"product_id":"immortal-nyc-reserve-cologne","title":"Immortal NYC Reserve Cologne","description":"\u003cul\u003e\n\u003cli data-end=\"107\" data-start=\"68\"\u003e\n\u003cp data-end=\"107\" data-start=\"70\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"32\" data-start=\"0\"\u003ePremium Fragrance Collection\u003c\/strong\u003e: Immortal NYC Reserve Colognes are expertly crafted to deliver bold, signature scents with lasting depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"263\" data-start=\"109\"\u003e\n\u003cp data-end=\"263\" data-start=\"111\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"27\" data-start=\"0\"\u003eSophisticated \u0026amp; Refined\u003c\/strong\u003e: Top notes vary by scent, from elegant jasmine in #01 (“Clear and sophisticated Reserve blends floral jasmine extracts … majestic in its top notes”)\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eto fresh lemon and creamy lavender in #02 (“refreshing energy of lemon combines with the addictiveness of ultra‑creamy lavender and the sensuality of woody vanilla”)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"343\" data-start=\"265\"\u003e\n\u003cp data-end=\"343\" data-start=\"267\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"31\" data-start=\"0\"\u003eComplex Middle \u0026amp; Base Notes\u003c\/strong\u003e: Many blends feature enticing transitions—amber meeting light cedarwood, woody-vanilla undertones, or rich sandalwood—designed to develop beautifully throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"494\" data-start=\"345\"\u003e\n\u003cp data-end=\"494\" data-start=\"347\"\u003e\u003cstrong data-end=\"364\" data-start=\"347\"\u003eGenerous Size\u003c\/strong\u003e: Available in a full 17 oz (500 ml) bottle—ideal for home or barbershop use, delivering value and professional-grade performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"01 — Woody (Jasmine \u0026 Cedar)","offer_id":51676540338497,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"02 — Floral \u0026 Musky (Lavender, Vanilla)","offer_id":51676540371265,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"03 — Sandalwood Oriental","offer_id":51676540404033,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"04 — Floral Citrus (Bergamot \u0026 Lemon)","offer_id":51676540436801,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"05 — Fruity \u0026 Sweet (Vanilla)","offer_id":51676540469569,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"06 — Musky","offer_id":51676540502337,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"07 — Inspired Floral (Floral \u0026 Leather)","offer_id":51676540535105,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/61zzrzFJ8wL._SL1500_1bc18d62-09cd-43a0-8d80-feadd4c5c983.jpg?v=1757037143"},{"product_id":"immortal-beton-hair-spray-16-9oz-flexible-hold","title":"Immortal Beton Hair Spray 16.9oz - Flexible Hold","description":"\u003cp\u003eHold your style all day without the stiffness. Immortal NYC's Beton Flexible Hold Hair Spray gives you the control you need while keeping hair touchable and natural-looking. Whether you're finishing a fade, locking down a quiff, or keeping a comb-over in place, this spray sets the style without freezing it in place.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for the modern barber and the client who moves — Beton Flexible Hold delivers long-lasting hold that adjusts as you go, not one that cracks when you turn your head. Lightweight formula won't weigh hair down or leave buildup behind.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFlexible, medium hold — style stays without going stiff\u003c\/li\u003e\n\u003cli\u003eLong-lasting formula that moves with your hair\u003c\/li\u003e\n\u003cli\u003eNo flaking, no residue\u003c\/li\u003e\n\u003cli\u003eLightweight — won't weigh hair down\u003c\/li\u003e\n\u003cli\u003e16.9 oz professional size\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":51718688211265,"sku":"IMMORTAL-BETON-SPRAY-FLEX","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/IMG-20240213-WA0044.jpg?v=1778545217"},{"product_id":"immortal-beton-hair-spray-16-9oz-mega-strong","title":"Immortal Beton Hair Spray 16.9oz - Mega Strong","description":"\u003cp\u003eWhen your style needs to stay put no matter what, reach for Immortal NYC's Beton Mega Strong Hair Spray. This is the heavy-hitter — maximum hold that locks styles in place from the first spray and keeps them there all day. Perfect for sharp pompadours, slick-backs, and any look where movement isn't an option.\u003c\/p\u003e\n\n\u003cp\u003eA professional-grade spray built for barbers who demand performance. The Mega Strong formula sets fast, dries clean, and holds through heat, humidity, and long shifts. No compromise, no touch-ups.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMaximum hold — locks styles in place all day\u003c\/li\u003e\n\u003cli\u003eSets fast and dries clean\u003c\/li\u003e\n\u003cli\u003eHumidity and heat resistant\u003c\/li\u003e\n\u003cli\u003eNo flaking or white residue\u003c\/li\u003e\n\u003cli\u003e16.9 oz professional size\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":51718689063233,"sku":"IMMORTAL-BETON-SPRAY-MEGA","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/IMG-20240213-WA0013.jpg?v=1778545238"},{"product_id":"immortal-chaos-sea-salt-pomade-3-4oz","title":"Immortal Chaos Sea Salt Pomade 3.4oz","description":"\u003cp\u003eTexture, definition, and that effortless beachy finish — all in one jar. Immortal NYC's Chaos Sea Salt Pomade is built for the barber who creates lived-in looks with real character. Sea salt minerals give hair natural-looking texture and separation, while the pomade base keeps everything in place without hardening or looking overdone.\u003c\/p\u003e\n\n\u003cp\u003eChaos is the perfect name for it. This pomade thrives on messy, undone styles — tousled crops, textured fringes, casual waves. Apply to damp or dry hair for full control over how much definition you build. Matte finish keeps it looking natural, not processed.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSea salt formula for natural texture and separation\u003c\/li\u003e\n\u003cli\u003eMatte finish — no shine, no grease\u003c\/li\u003e\n\u003cli\u003eMedium hold with flexible restyle throughout the day\u003c\/li\u003e\n\u003cli\u003eWorks on damp or dry hair\u003c\/li\u003e\n\u003cli\u003ePerfect for textured, tousled, and casual styles\u003c\/li\u003e\n\u003cli\u003e3.4 oz — great for travel or the barber station\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":51718691258689,"sku":"IMMORTAL-CHAOS-POMADE","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/files\/Myproject-1_44.png?v=1778545260"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/4727\/1745\/collections\/81JwL-k_yHL._SL1500.jpg?v=1739245710","url":"https:\/\/5f70e2-f3.myshopify.com\/collections\/immortal-nyc-reserve-cologne.oembed","provider":"GPBARBERSUPPLY","version":"1.0","type":"link"}